Principles of Marketing

Author: bussiness // Category:
What is marketing? If you are asking that question then this tutorial is for you! KnowThis.com's FREE textbook quality Principles of Marketing series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, geographic location, etc.

The tutorials are ideal for:

  1. students and teachers in an entry-level marketing course
  2. those entering the business world who have not been exposed to business courses
  3. anyone starting a business but who lack an understanding of key marketing concepts.

What makes a successful MAN?

Author: bussiness // Category:

What makes a successful MAN?: The successful delivery of high-speed services across the MAN will be dependent on the combined implementation of new metro technologies - Value-added services - Brief Article

http://www.women-unlimited.co.uk/wp-content/uploads/2009/03/simon.jpg

Until recently, the development of the metropolitan area network (MAN) had been restricted by the incumbent technology of mid-capacity synchronous digital hierarchy (SDH) rings. But now, technical advances in optical infrastructure equipment are breaking the bandwidth bottleneck and bringing high-speed connectivity to the metro.

These new technical developments in the MAN have a critical role to play in the delivery of services to end-users. From basic e-mail, remote access, videoconferencing, hosted applications and virtual private networks (VPNs), the growing array of networking applications demands that providers offer tiered levels of services so that their customers can buy the right one for each offering. To deliver these services, providers need highly granular control over the quality of service (QoS) they deliver to each customer or application. To do this, they will have to rely on the developments of optical technologies - namely dense wavelength division multiplexing (DWDM), 10 gigabit ethernet, multi protocol label switching (MPLS) and resilient packet rings (RPRs).

The promise of DWDM

The greatest advances in optical networking have been made in the long-haul core. In this area, it is difficult to understate he significance of dense wavelength division multiplexing (DWDM) technology. DWDM holds great future promise for optical networking in the metropolitan envionment because it allows more efficient use of fibre already in place by simultaneously transmitting multiple wavelengths over a single one. Indeed, most metro areas have an existing fibre infrastructure which makes the implementation of a DWDM solution into an upgrade of existing deployments (more specifically, replacing SDH signalling equipment) a reasonably easy task, This is a critical factor in the metro environment because obtaining the necessary rights-of-way for new deployments can be difficult in densely populated areas. The provision of DWDM bandwidth, however, is fast and flexible.

DWDM, though, does have its problems. The most notable being that DWDM equipment is extremely expensive. These costs have previously been easy to justify on the long-haul network, where the greatest costs come from laying fibre and regeneration tools over significant distances. But in the MAN, the length from one point to another is much shorter and signal generation equipment costs predominate. In addition, DWDM continues a share some of the limitations of SDH technology. In particular, it lacks service awareness capability. This creates a need for an extra overlay to provide the tiered services for different application flows that are increasingly sought after in the metro environment. WDM wavelengths also present special switching and routing challenges. While DWDM is a technology with bright long-term prospects in the MAN, it will probably be a solution that comes in gradually in conjunction with other optical networking solutions.

Indeed, over the last year, 10 gigabit ethernet, MPLS and RPRs have also emerged at the forefront f metro networking. Each of these technologies individually adds features to MANs that are currently lacking but little attention has been focused on the question of how they ore meant to work together. There is no debate that they will co-exist and need to interoperate with each other (along with legacy technologies), but there is an unfortunate tendency to describe each one individually as the 'magic bullet' which will relieve all service provider concerns. But the combination of these technologies, however, could be the answer to the future of metro networking.

10 gigabit ethernet

Today's network-based applications are business-critical and include corporate local area network (LAN) connection, backend server connections, real-time streaming and telecommuting. Beyond the obvious need for higher bandwidth, all of these applications have several requirements in common, such as the need to be feature-rich, work across converged networks, and be accessible and reliable. Ethernet meets these requirements but it has so far lacked the scalability to serve the MAN.

The development of 10 gigabit ethernet promises to remove this restriction and offer a new option for data transport over dark fibre or DWDM. Driven by the desire to interconnect ethernet LANs that may now be operating at 10Mbps, 100Mbps or even 1 Gbps, standards for 10 gigabit ethernet are being developed by The Institute of Electrical and Electronics Engineers (IEEE) and will be promoted in the marketplace by The 10 Gigabit Ethernet Alliance (10GEA). Drafts are now available and the formal standard is expected in early 2002, with conforming products and deployments arriving shortly afterwards. In the meantime, there are now some proprietary products that can support existing ethernet networks in the MAN. The forthcoming 10 gigabit ethernet standard will carry distances of up to 40km over singlemode fibre with a physical media dependent layer for 1550 nanometer serial lasers, rated at up to 80km.

by Richard Benwell

money in your home

Author: bussiness // Category:

    How To Get Work Done While Working From Home










  1. Step 1

    Make your landline phone number your emergency phone number and your cell number for all other phone calls. If you have people assuming that they can just attempt to reach you at both your cell phone number and landline number, they're going to try. You can set your cell phone ringer on silent so that if people call and it's not an emergency, they can simply leave a message and you can get back to them when your work day is finished.

  2. Step 2

    Set a break schedule. Taking short breaks is important. If you sit in one place too long your eyes get tired, your body could get sore and you can start to get worn out, none of which is good for your productivity. Schedule breaks and take a short walk outside or clean something around the house. Give yourself a few minutes to concentrate on you and to clear your mind.

  3. Step 3

    Don't let your home have an open door policy during work hours. Make sure that people call before coming over or stopping by. Before you know it, an "I just stopped over to bring this to you" visit can last two hours.

  4. Step 4

    Stick to a schedule for when you can check your email. If you frequently check your email, it can severely interrupt your work time. You start to answer everyone's emails and then before you know it an hour has passed. Check your email once an hour if you want to, but limit it to 5 minutes and that's it. Leave personal emails until after your work day is completed.

  5. Step 5

    Have willpower. When you work from home you have the flexibility to do what you want, but that flexibility can also put a dent in your work time if you don't use it the right way. Have the willpower to stick to doing your work and what you need to do.

  6. Step 6

    If you have instant messenger, sign yourself off. Leaving it on during the day can only lead to temptations of getting involved in conversations. Even if you have your away message up, people can still message you. If you really don't want to leave yourself signed off, set yourself to invisible. You can see everyone that is signed onto your friends list, but they can't see that you're signed on.

create money

Author: bussiness // Category:
How to Make Money From Your Blog

by Steve Pavlina

StevePavlina.com was launched on Oct 1st, 2004. By April 2005 it was averaging $4.12/day in income. Now it brings in over $200/day $1000/day (updated as of 10/29/06). I didn’t spend a dime on marketing or promotion. In fact, I started this site with just $9 to register the domain name, and everything was bootstrapped from there. Would you like to know how I did it?

This article is seriously long (over 7300 words), but you’re sure to get your money’s worth (hehehe). I’ll even share some specifics. If you don’t have time to read it now, feel free to bookmark it or print it out for later.

Do you actually want to monetize your blog?

Some people have strong personal feelings with respect to making money from their blogs. If you think commercializing your blog is evil, immoral, unethical, uncool, lame, greedy, obnoxious, or anything along those lines, then don’t commercialize it.

If you have mixed feelings about monetizing your blog, then sort out those feelings first. If you think monetizing your site is wonderful, fine. If you think it’s evil, fine. But make up your mind before you seriously consider starting down this path. If you want to succeed, you must be congruent. Generating income from your blog is challenging enough — you don’t want to be dealing with self-sabotage at the same time. It should feel genuinely good to earn income from your blog — you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it. If, however, you find yourself full of doubts over whether this is the right path for you, you might find this article helpful: How Selfish Are You? It’s about balancing your needs with the needs of others.

If you do decide to generate income from your blog, then don’t be shy about it. If you’re going to put up ads, then really put up ads. Don’t just stick a puny little ad square in a remote corner somewhere. If you’re going to request donations, then really request donations. Don’t put up a barely visible “Donate” link and pray for the best. If you’re going to sell products, then really sell them. Create or acquire the best quality products you can, and give your visitors compelling reasons to buy. If you’re going to do this, then fully commit to it. Don’t take a half-assed approach. Either be full-assed or no-assed.

You can reasonably expect that when you begin commercializing a free site, some people will complain, depending on how you do it. I launched this site in October 2004, and I began putting Google Adsense ads on the site in February 2005. There were some complaints, but I expected that — it was really no big deal. Less than 1 in 5,000 visitors actually sent me negative feedback. Most people who sent feedback were surprisingly supportive. Most of the complaints died off within a few weeks, and the site began generating income almost immediately, although it was pretty low — a whopping $53 the first month. If you’d like to see some month-by-month specifics, I posted my 2005 Adsense revenue figures earlier this year. Adsense is still my single best source of revenue for this site, although it’s certainly not my only source. More on that later…

key to success

Author: bussiness // Category:

Self-control is the key to success


In videos of the experiment, you can see the children squirming, kicking, hiding their eyes -- desperately trying to exercise self-control so they can wait and get two marshmallows. Their performance varied widely. Some broke down and rang the bell within a minute. Others lasted 15 minutes.

The children who waited longer went on to get higher SAT scores. They got into better colleges and had, on average, better adult outcomes. The children who rang the bell quickest were more likely to become bullies. They received worse teacher and parental evaluations 10 years later and were more likely to have drug problems at age 32.

The Mischel experiments are worth noting because people in the policy world spend a lot of time thinking about how to improve education, how to reduce poverty, how to make the most of the nation's human capital. But when policymakers address these problems, they come up with structural remedies: reduce class sizes, create more charter schools, increase teacher pay, mandate universal day care and try vouchers.

The results of these structural reforms are almost always disappointingly modest. Yet policymakers rarely ever probe deeper into problems and ask the core questions, such as how do we get people to master the sort of self-control that leads to success? To ask that question is to leave the policymakers' comfort zone -- which is the world of inputs and outputs, appropriations and bureaucratic reform -- and to enter the murky world of psychology and human nature.

Yet the Mischel experiments, along with everyday experience, tell us that self-control is essential. Young people who can delay gratification can sit through sometimes boring classes to get a degree. They can perform rote tasks in order to, say, master a language. They can avoid drugs and alcohol. For people without self-control skills, however, school is a series of failed ordeals. No wonder they drop out. Life is a parade of foolish decisions: teenage pregnancy, drug use, gambling, truancy and crime.

If you're a policymaker and you are not talking about core psychological traits such as delayed gratification skills, then you're just dancing around with proxy issues. The research we do have on delayed gratification tells us that differences in self-control skills are deeply rooted but also malleable. Differences in the ability to focus attention and exercise control emerge very early, perhaps as soon as nine months. But there is no consensus on how much of the ability to exercise self-control is hereditary and how much is environmental.

The ability to delay gratification, like most skills, correlates with socioeconomic status and parenting styles. Children from poorer homes do much worse on delayed gratification tests than children from middle-class homes. That's probably because children from poorer homes are more likely to have their lives disrupted by marital breakdown, violence, moving, etc. They think in the short term because there is no predictable long term.

The good news is that while differences in the ability to delay gratification emerge early and persist, that ability can be improved with conscious effort. Moral lectures don't work. Sheer willpower doesn't seem to work either. The children who resisted eating the marshmallow didn't stare directly at it and exercise iron discipline. On the contrary, they were able to resist their appetites because they were able to think about other things.

What works, says Jonathan Haidt, the author of "The Happiness Hypothesis," is creating stable, predictable environments for children, in which good behavior pays off -- and practice. Young people who are given a series of tests that demand self-control get better at it.

This pattern would be too obvious to mention if it weren't so largely ignored by educators and policymakers. Somehow we've entered a world in which we obsess over structural reforms and standardized tests, but skirt around the moral and psychological traits that are at the heart of actual success. Mischel tried to interest New York schools in programs based on his research. Needless to say, he found almost no takers.

Getting Success

Author: bussiness // Category:

5 Proven Steps To Get Success In Life


Do you want to get success in life? Many people desire to live a successful life; unfortunately, most of them are not doing anything to achieve it. For most people, they just talk about success, dream about it and never really take action to achieve it. Some people even don’t know what they want in their life and they never talk about success in life at all.

In fact, there is a proven formula to achieve the great success that you always wanted. If you follow through this formula, you will be able to get success in your life. Below is the proven success formula which can be summarizing into 5 steps…

  1. The first step is to identify what you want to achieve in your life. This is a very crucial step as it will determine every decision and action that you are going to take in the future. If you don’t know what you want in your life, you will be just like a lost sheep, you don’t have a clear direction of where you are heading. So find out what you really want in your life before you move on.
  2. To get success in life, you need to believe that it is possible for you to achieve it. If you don’t believe in it, you will never achieve it. When your beliefs are strong enough, you will do whatever it takes to achieve it because for you, it is something true and you will do it to make it come true.
  3. Set clear goals to achieve what you want. Do not underestimate what goal setting can do for you. Take out a piece of paper and write down your goals, and then paste it somewhere you can see it often. Remember, your goals must be measurable, specific and have deadlines.
  4. Create an action plan on how you can achieve your goals. This is going to be your to-do list and you need to take action according to this plan everyday. The key to get success in life is to do what you should in order to get closer toward your goals each and everyday. If the action is not moving you toward your goals, change your strategies and go all out again.
  5. The final step is to take consistent action so that you will eventually reach your destination someday. Once you have identified your destination, all you need to do is to take action to move towards it. Correct your course and you will reach there in the end. Do not procrastinate and do not delay your action. Stick to your action plan and do what you supposed to do.
This is the proven success formula. If you follow through these 6 steps above, you will definite get success in life. So put in 100% commitment and take the first step to make your dreams come true now.

Business financing

Author: bussiness // Category:
Finance Article
Creative Business Financing

Have a business and need some finance? Need money to start a business? Here are some creative business financing ideas for you… Creative Business Financing Whether you are already a business owner or are starting up a new business, the first thing that you will think about is Finance. There are many ways of going about getting the money you need. That said, you must also take into consideration several factors before you get the money. Have a look at the various options you have in front of you and compare it with your business plan and projected revenues. Realistically speaking, identify how you would be able to repay the money that you are taking

Here are some creative business financing ideas that will help you get the money you want.

Savings Account: Here we are talking about your own savings account. Before you dip into your kitty of savings, consider the following: How much savings have you got in that account? Are you dependant on that money for your day to day expenses? How confident are you that your business venture will succeed? Be realistic while you make these considerations. If the savings account is not something you depend upon and you can afford to forget about the money you take from it should you incur a loss, then go ahead and take the money from it. The upside to this is that you are taking an interest free loan from yourself and saving quite a bit of money on that end. You can even repay this loan in variable installments, and not suffer penalties for it.

Family and Friends: This is also a good option for you to acquire funds for your business venture. Depending upon what you discuss with your friends and family members, you can choose the method of repayment and also if you are liable to pay interest. The downside to this is that if you cannot repay the money back in the time that you promised, you stand to lose a good relative or friend.

Partners: Another good manner of generating funding is to take on partners in your business. This is again a matter of choice. And your partner must have the money and the inclination to invest into your business.

Loans: This may not be a very creative idea, but some banks offer very interesting kind of personal and business loans. It is worth a shot to go have a look at these options. You may just strike a gold mine and find the perfect method of financing your business.

Sell the Junk: If you have any unused premises, or unused inventory lying around, or unused trademarks and licensing rights, it is a good idea to sell them to those who need them. This is a good method of recycling your own assets to create finance for your business. The downside is that this option cannot work for a new business venture.

Sell Shares: Selling the shares of your company is a time-honored method of creating finances for your company. If you have a new company, you can do it. You can also do it if you are an old company. You can also sell the shares to your employees. Talk to your CPA and get more details. Advertise: This sounds silly, but sometimes an advertisement can also generate interested financers for your project. Putting word out there ensures that you generate interest from persons looking for a good investment opportunity. It also gives you a chance to advertise about your company along with it. These few ideas should help you generate funds for your new business venture. Author: Madhavi Ghare


success with your team work

Author: bussiness // Category:



How to Keep Your Team Working Hard for Long Term Goals While Striving for Immediate Results

Think of your company of staff of employees as your team fighting to win the championship, or, find success in the market. Like any sports team, there are games to be won often to get to that coveted championship trophy. Your business has hurdles that it needs to jump every day, every week, month, year, and beyond to get into a position that you had set as a goal many years before. Always having that super objective in mind is a great motivator to accomplish great things in the here and now. If you have the will, and your company works hard with those goals in mind, then you and your team will find a way to get there. There will be shortcomings that will need to be worked out, the market may rise and fall, but your company should never stay satisfied with average results. While all of this sounds true and exciting, how do you keep your team working hard for long term goals while striving for immediate results?

To start off, your team members need to know their place in the puzzle. These responsibilities need to fit the talents of your employees so that they can work in the most efficient way possible. A basketball coach would never put the shortest man on the team down close to the basket, no matter how good the player was because the nature of that position just wouldn’t facilitate the abilities of that player the best way. Before you hire your staff, take a look at the basic needs of your company. Look for these things in the people you interview. Thinking this way while hiring is thinking long term. If you have hired the right people, you will see immediate results as they begin to fit into their roles in your company.

Starting projects to improve company procedures is another way to change the company for the better. Helping a company function more efficiently will strip away hours of wasted time, save money, and hone the skills of your employees.

Investing into other areas of the marketplace that applies to your business can produce immediate results as well. The benefit doing this is that it expands your company into more areas and increases opportunity to make money. For example, Wal Mart has expanded itself into a store that offers just about anything you can think of that has to do with daily living. This expansion immediately made their net worth increase, but long term has guaranteed them as a successful company. The future will take care of itself if the present is filled with smart business moves. While the future is never completely certain, you can rest assured that careful planning and fearless business tactics will thin the haze that separates you with your future.

Let us say that you own a chain of shoe stores. Your very hip young daughter informs you that a certain kind of sandal is going to be really big this next summer and that she can’t wait until they start selling them. Now, if you are a keen business person, this would be a piece of information worth investing into. The smart decision would be to back order these sandals so that they are in stock when the market booms for them. If possible, thinking ahead can thrust your company into a very lucrative position.

To keep your team working hard for long term goals while striving for immediate results takes planning and a leader with a leader willing to develop a keen business mind.